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myhotelshop, the webagency to increase your direct bookings!

myhotelshop is a digital marketing agency founded in 2012 in Germany. Its goal is to increase direct hotel sales over the long term and thus give hoteliers more independence from OTAs.

myhotelshop allows hotels – from a small independent hotel to a hotel chain – to highlight its direct website in front of online travel agencies, on the largest price comparators in the hotel industry (metasearch): Google Hotel Ads, trivago, TripAdvisor, Kayak… The direct price of the room is compared with the price of this same room via third party companies. myhotelshop runs also Google Ads campaigns to give visibility to the hotel and its direct website during a keyword search on the world’s largest search engine.

With three levels of service, myhotelshop is adapted to the needs of each hotelier:

  • Campaign management light: offer adapted to everyone to gain visibility;
  • Campaign management: long-term strategic and operational support by a dedicated personal account manager and hotel marketing expert;
  • Full Management: full support in e-commerce to sustainably increase direct sales – campaign management, website and booking engine optimization, advice on the right tools to use, regular coaching and new website in option.


  • Metasearch campaigns management
  • Google Ads/SEA campaigns management
  • Personnal account manager
  • Comprehensive reporting interface
  • Digital marketing expert