The Hotels Network, Growth for your direct channel
The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.
Nowadays, building a strong direct channel is critical; and THN’s suite of Conversion and Personalization tools enable you to do just that. Attract, engage and convert visitors throughout the online booking journey by creating hyper-targeted campaigns on your website offering each guest a unique user experience and drive your hotel direct revenue.
BenchDirect
The first and unique benchmarking platform, for you to understand your hotel direct channel performance compared to the market and competition.
- Monitor 30+ key metrics of your hotel’s direct channel
- Compare performance across multiple and dynamic competitive sets
- Break down the full booking journey to spot growth opportunities
The Hotels Network advantages
- Allows you to benchmark your hotel direct channel and to identify opportunities and make informed, real-time decisions to optimize your direct channel
- Makes the booking process experience unique and personalized for each web visitor
- Allows you to show your most relevant offers to the right user at the right time
- Increases your direct conversion and helps you recover market share (vs. OTAs)
- Maximizes the return on investment of your hotel
PMS integration
The Hotels Network receives all the data needed from the Booking Engine Misterbooking.